

After a thriving 2023/24 season, 12BET has extended its partnership with the renowned English Football League team, Leicester City Football Club, for the upcoming 2024/25 campaign. This renewed collaboration solidifies the strong bond between the two entities and reaffirms 12BET’s position as the club’s Official Betting Partner.
The partnership between 12BET and Leicester City F.C. is a proven success story. In addition to the recent seasons, the two organizations previously joined forces during the 2016/17 EPL. Renowned for its collaborations with top-tier sports teams worldwide, 12BET continues to elevate its brand through these strategic alliances.
Established in 2007, 12BET is a leading online betting platform offering competitive odds and an extensive range of betting options, including in-play football markets. The upcoming Leicester City F.C. matches are set to be a major focus for sports bettors across all 12BET channels.
This renewed partnership is mutually beneficial, enhancing the brand visibility and reputation of both 12BET and Leicester City F.C. With a proven track record of successful collaborations with other high-profile football clubs, including Sevilla, Arsenal F.C., and Wolverhampton F.C., 12BET is well-positioned to increase its profile and reach among sports fans and media outlets.